Agree, if you at least once visited some fair or festival, city festival, yes in general on any market where there are tent trade, in any case they saw them …



So called merchants in the cheapest commodity, the volumes of which exceed all the permissible limits so much that all goods simply cannot be ordered on the counter. Therefore, colors, hills or even the whole mountains of the cheapest goods are formed in such places.

And this is not necessarily Chinese goods, it can be products from Belarus, Kazakhstan, Poland and even from Russia itself. The most important condition — the goods must be the most cheap, extremely cheap, what is evidenced by fattyly embossed price tags. It is necessary in order to attract the attention of potential buyers and push it to active actions, that is, to buy goods.

Just we returned from Elabugi, where Spasskaya Fair 2019 was held. This is the fair, not festivals nor the day of the city, nor anything else, namely the fair, where not only the handmade masters, but also the merchants absolutely to all than only You can: starting with socks and ending with elite wicker furniture for completely unimaginable money. Barlands collected quite a lot of people.

Many pass by such collaps and contemptively shrug:


-Shers need!


At the same time, many are now not to fat and have to buy such things, and even at such an institutional price. You go past such collaps and hear:

-Mash, look at all 100 rubles!

-Klava, loaves, 4 pairs and 100 rubles!

Want, look what kind of secret is good!

-Wasy, do you not need a ruler to school?

Indeed, first it seems that everything is very cheap. Three pairs for just 100 rubles, when the store is normal socks you can buy a minimum of 60-70 rubles. And here it seems to be a good quality, but you are worth a hundred.

In fact, the cheapness of these goods is imaginary — it is determined by the maximum low quality of these things.

Socks do not stand more than one or two washes, the secateurs can fall apart on the second day, the grain has to be assembled after each sink, the line … well, maybe only normal rules, there is nothing to break here.

At the fair I had a little time to watch street merchants, talk to some of them and even talk separately with the owner of the goods. Not a seller, namely the owner!

In fact, the buyer overpays a minimum of two and a half times. For example, socks that are sold for 100 rubles for 4 pairs, in fact only 9 rubles per pair (packing from China for 12 pairs, packing from Belarus 24 pairs), panties stand on 16 rubles, line 3 rubles , the secret costs 47 rubles, the wonderful chick is just 55. The rule is true here:

The smaller and cheaper thing, the more the markup is screwed to this thing.

All goods are purchased by a large wholesale and scattering at several points. For example, in the Spasskaya Fair, almost three of the owners belonged to the owners and socks, that is, it accounted for 6-7 points, each of which was about 35-40 thousand rubles net profit per day.

Non-hard arithmetic shows that the owner of 7 points for one fair earns an average of about half a million rubles. For three days. Summer season (from May to September) generates a net profit of … 8 — 9 million rubles. Here you and junk!

Of course, there is no deception, there are the most real market relations: I bought cheaply — I sold it expensive. Just remember, the old Roman saying, which Rett Butler offered Scarlet O’Hara to put on the sign of a trading shop: Caveat Emptor, which means «buyer, be vitel!»